Is the Universe a Fractal ?

A fascinating coincidence is the fact that this article and the Douglas Hofstadter (I am a Strange Loop) interview are in the same edition of New Scientist. Here is the opening para.

Written across the sky is a secret, a hidden blueprint detailing the original design of the universe itself. The spread of matter throughout space follows a pattern laid out at the beginning of time and scaled up to incredible proportions by nearly 14 billion years of cosmic expansion. Today that pattern is gradually being decoded by analysing maps of the distribution of the stars, and what has been uncovered could shake modern cosmology to its foundations.

There are uncanny parallels between the infinite vortex of his strange loop and the ideas put forward in this piece on the possibility of a fractal universe. Well done New Scientist - although I guess it was unintentional - or was it ?!